Spec Advertising Campaigns

Collaborative Branding and Advertising Campaign

This project was developed as a collaborative portfolio exercise between myself and a copywriter. Working from creative briefs we established together, we produced a series of advertising campaigns for both real and fictional brands across print and digital media. The objective was to simulate a real agency workflow while demonstrating how thoughtful design and strategic copy combine to create effective marketing communications across multiple media.

I was responsible for the visual direction, layout design, typography, color palette, imagery, and overall creative execution, while the copywriter developed the promotional copy and wrote design briefs for me to follow.

Deliverables:
Magazine print advertisement campaign
Email marketing campaign
Social media marketing campaign

Tools: Adobe Photoshop